Clow, K. E. (2007). Integrated Advertising, Promotion, and Marketing communications ed.3Kenneth E. Clow and Donald Baack. Prentice Hall.
Chicago-Zitierstil (17. Ausg.)Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications Ed.3Kenneth E. Clow and Donald Baack. Prentice Hall, 2007.
MLA-Zitierstil (8. Ausg.)Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications Ed.3Kenneth E. Clow and Donald Baack. Prentice Hall, 2007.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.