Cita APA (7a ed.)

Clow, K. E. (2007). Integrated Advertising, Promotion, and Marketing communications ed.3Kenneth E. Clow and Donald Baack. Prentice Hall.

Cita Chicago Style (17a ed.)

Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications Ed.3Kenneth E. Clow and Donald Baack. Prentice Hall, 2007.

Cita MLA (8a ed.)

Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications Ed.3Kenneth E. Clow and Donald Baack. Prentice Hall, 2007.