Clow, K. E. (2007). Integrated Advertising, Promotion, and Marketing communications ed.3Kenneth E. Clow and Donald Baack. Prentice Hall.
Lua i Stíl Chicago (17ú heag.)Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications Ed.3Kenneth E. Clow and Donald Baack. Prentice Hall, 2007.
Lua MLA (8ú heag.)Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications Ed.3Kenneth E. Clow and Donald Baack. Prentice Hall, 2007.
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