Cita APA (7a ed.)

Ferrell, O. (2005). Marketing StrategyO.C. Ferrell and Michael D. Hartline. Thomson South-Western.

Cita Chicago Style (17a ed.)

Ferrell, O.C. Marketing StrategyO.C. Ferrell and Michael D. Hartline. Thomson South-Western, 2005.

Cita MLA (8a ed.)

Ferrell, O.C. Marketing StrategyO.C. Ferrell and Michael D. Hartline. Thomson South-Western, 2005.