APA (7th ed.) Citation

Arens, W. F. (2007). Essential of Contemporary AdvertisingWilliam F. Arens and David H. Schaefer. McGraw-Hill.

Chicago Style (17th ed.) Citation

Arens, William F. Essential of Contemporary AdvertisingWilliam F. Arens and David H. Schaefer. McGraw-Hill, 2007.

MLA (8th ed.) Citation

Arens, William F. Essential of Contemporary AdvertisingWilliam F. Arens and David H. Schaefer. McGraw-Hill, 2007.

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