APA (7th ed.) Citation

Arens, W. F. (2007). Essential of Contemporary AdvertisingWilliam F. Arens and David H. Schaefer. McGraw-Hill.

Chicago Style (17th ed.) Citation

Arens, William F. Essential of Contemporary AdvertisingWilliam F. Arens and David H. Schaefer. McGraw-Hill, 2007.

MLA (8th ed.) Citation

Arens, William F. Essential of Contemporary AdvertisingWilliam F. Arens and David H. Schaefer. McGraw-Hill, 2007.

Warning: These citations may not always be 100% accurate.