Cita APA (7a ed.)

Arens, W. F. (2007). Essential of Contemporary AdvertisingWilliam F. Arens and David H. Schaefer. McGraw-Hill.

Cita Chicago Style (17a ed.)

Arens, William F. Essential of Contemporary AdvertisingWilliam F. Arens and David H. Schaefer. McGraw-Hill, 2007.

Cita MLA (8a ed.)

Arens, William F. Essential of Contemporary AdvertisingWilliam F. Arens and David H. Schaefer. McGraw-Hill, 2007.