Arens, W. F. (2007). Essential of Contemporary AdvertisingWilliam F. Arens and David H. Schaefer. McGraw-Hill.
Chicago-viite (17. p.)Arens, William F. Essential of Contemporary AdvertisingWilliam F. Arens and David H. Schaefer. McGraw-Hill, 2007.
MLA-viite (8. p.)Arens, William F. Essential of Contemporary AdvertisingWilliam F. Arens and David H. Schaefer. McGraw-Hill, 2007.
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