KOTLER, P. (2003). Marketing insights from A to Z80 konsep yang harus dipahami setiap manajerPhilip Kotler ;penerjemah: Anies Lastiati. Erlangga.
Chicago Style (17th ed.) CitationKOTLER, Philip. Marketing Insights from A to Z80 Konsep Yang Harus Dipahami Setiap ManajerPhilip Kotler ;penerjemah: Anies Lastiati. Erlangga, 2003.
MLA (8th ed.) CitationKOTLER, Philip. Marketing Insights from A to Z80 Konsep Yang Harus Dipahami Setiap ManajerPhilip Kotler ;penerjemah: Anies Lastiati. Erlangga, 2003.
Warning: These citations may not always be 100% accurate.