APA (7th ed.) Citation

SHIMP, T. A. (2007). Integrated Marketing Communications in Advertising and PromotionTerence A. Shimp. Thomson South-Western.

Chicago Style (17th ed.) Citation

SHIMP, Terence A. Integrated Marketing Communications in Advertising and PromotionTerence A. Shimp. Thomson South-Western, 2007.

MLA (8th ed.) Citation

SHIMP, Terence A. Integrated Marketing Communications in Advertising and PromotionTerence A. Shimp. Thomson South-Western, 2007.

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