Lua APA (7ú heag.)

SHIMP, T. A. (2007). Integrated Marketing Communications in Advertising and PromotionTerence A. Shimp. Thomson South-Western.

Lua i Stíl Chicago (17ú heag.)

SHIMP, Terence A. Integrated Marketing Communications in Advertising and PromotionTerence A. Shimp. Thomson South-Western, 2007.

Lua MLA (8ú heag.)

SHIMP, Terence A. Integrated Marketing Communications in Advertising and PromotionTerence A. Shimp. Thomson South-Western, 2007.

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