Integrated Marketing Communications in Advertising and PromotionTerence A. Shimp
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| Main Author: | |
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| Format: | Referensi |
| Language: | Asing |
| Published: |
Thomson South-Western
2007
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| Summary: | |
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| Physical Description: | xx, 629 p. ill. 27 cm |
| ISBN: | ISBN:0-324-40808-0 |