Integrated Marketing Communications in Advertising and PromotionTerence A. Shimp
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Thomson South-Western
2007
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oai:lib.uajy.ac.id:00000407092007-04-11 00:00:00.000Integrated Marketing Communications in Advertising and PromotionTerence A. ShimpSHIMP, Terence A.MARKETING COMMUNICATION - ADVERTISINGThomson South-Western2007Referensixx, 629 p. ill. 27 cm658.45 Shi iISBN:0-324-40808-0Asinghttps://siquest.uajy.ac.id/description/0000040709 |
| institution |
Universitas Atma Jaya Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| language |
Asing |
| topic |
MARKETING COMMUNICATION - ADVERTISING |
| spellingShingle |
MARKETING COMMUNICATION - ADVERTISING SHIMP, Terence A. Integrated Marketing Communications in Advertising and PromotionTerence A. Shimp |
| description |
|
| format |
Referensi |
| author |
SHIMP, Terence A. |
| author_facet |
SHIMP, Terence A. |
| author_sort |
SHIMP, Terence A. |
| title |
Integrated Marketing Communications in Advertising and PromotionTerence A. Shimp |
| title_short |
Integrated Marketing Communications in Advertising and PromotionTerence A. Shimp |
| title_full |
Integrated Marketing Communications in Advertising and PromotionTerence A. Shimp |
| title_fullStr |
Integrated Marketing Communications in Advertising and PromotionTerence A. Shimp |
| title_full_unstemmed |
Integrated Marketing Communications in Advertising and PromotionTerence A. Shimp |
| title_sort |
integrated marketing communications in advertising and promotionterence a. shimp |
| physical |
xx, 629 p. ill. 27 cm |
| publisher |
Thomson South-Western |
| publishDate |
2007 |
| callnumber-raw |
658.45 Shi i |
| callnumber-search |
658.45 Shi i |
| isbn |
ISBN:0-324-40808-0 |
| _version_ |
1740831575417815040 |