Integrated Marketing Communications in Advertising and PromotionTerence A. Shimp

Integrated Marketing Communications in Advertising and PromotionTerence A. Shimp

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Bibliografski detalji
Glavni autor:	SHIMP, Terence A.
Format:	Referensi
Jezik:	Asing
Izdano:	Thomson South-Western 2007
Teme:	MARKETING COMMUNICATION - ADVERTISING
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