APA (7th ed.) Citation

Parasuraman, A. (2007). Marketing ResearchA.Parasuraman, Dhruv Grewal and R. Krishnan. Houghton Mifflin.

Chicago Style (17th ed.) Citation

Parasuraman, A. Marketing ResearchA.Parasuraman, Dhruv Grewal and R. Krishnan. Houghton Mifflin, 2007.

MLA (8th ed.) Citation

Parasuraman, A. Marketing ResearchA.Parasuraman, Dhruv Grewal and R. Krishnan. Houghton Mifflin, 2007.

Warning: These citations may not always be 100% accurate.