Parasuraman, A. (2007). Marketing ResearchA.Parasuraman, Dhruv Grewal and R. Krishnan. Houghton Mifflin.
Chicago Style (17. basım) AtıfParasuraman, A. Marketing ResearchA.Parasuraman, Dhruv Grewal and R. Krishnan. Houghton Mifflin, 2007.
MLA (8th ed.) AtıfParasuraman, A. Marketing ResearchA.Parasuraman, Dhruv Grewal and R. Krishnan. Houghton Mifflin, 2007.
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