PETER, J. P. (2005). Consumer behavior and marketing strategyJ. Paul Peter and Jerry C. Olson. McGraw-Hill.
Chicago Style (17th ed.) CitationPETER, J. Paul. Consumer Behavior and Marketing StrategyJ. Paul Peter and Jerry C. Olson. McGraw-Hill, 2005.
MLA (8th ed.) CitationPETER, J. Paul. Consumer Behavior and Marketing StrategyJ. Paul Peter and Jerry C. Olson. McGraw-Hill, 2005.
Warning: These citations may not always be 100% accurate.