Lua APA (7ú heag.)

PETER, J. P. (2005). Consumer behavior and marketing strategyJ. Paul Peter and Jerry C. Olson. McGraw-Hill.

Lua i Stíl Chicago (17ú heag.)

PETER, J. Paul. Consumer Behavior and Marketing StrategyJ. Paul Peter and Jerry C. Olson. McGraw-Hill, 2005.

Lua MLA (8ú heag.)

PETER, J. Paul. Consumer Behavior and Marketing StrategyJ. Paul Peter and Jerry C. Olson. McGraw-Hill, 2005.

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