Belch, G. E. (2007). Advertising and Promotionan integrated marketing communications perpectiveGeorge E. Belch and Michael A. Belch. McGraw-Hill.
Citación estilo ChicagoBelch, George E. Advertising and Promotionan Integrated Marketing Communications PerpectiveGeorge E. Belch and Michael A. Belch. McGraw-Hill, 2007.
Cita MLABelch, George E. Advertising and Promotionan Integrated Marketing Communications PerpectiveGeorge E. Belch and Michael A. Belch. McGraw-Hill, 2007.
Warning: These citations may not always be 100% accurate.