Belch, G. E. (2007). Advertising and Promotionan integrated marketing communications perpectiveGeorge E. Belch and Michael A. Belch. McGraw-Hill.
Chicagoスタイル(17版)引用形式Belch, George E. Advertising and Promotionan Integrated Marketing Communications PerpectiveGeorge E. Belch and Michael A. Belch. McGraw-Hill, 2007.
MLA(8版)引用形式Belch, George E. Advertising and Promotionan Integrated Marketing Communications PerpectiveGeorge E. Belch and Michael A. Belch. McGraw-Hill, 2007.
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