Advertising and Promotionan integrated marketing communications perpectiveGeorge E. Belch and Michael A. Belch

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Bibliographic Details
Main Author: Belch, George E.
Format: Referensi
Language:Asing
Published: McGraw-Hill 2007
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id oai:lib.uajy.ac.id:0000041022
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spelling oai:lib.uajy.ac.id:00000410222007-06-06 00:00:00.000Advertising and Promotionan integrated marketing communications perpectiveGeorge E. Belch and Michael A. BelchBelch, George E.ADVERTISINGMcGraw-Hill2007Referensixxvi, 820 p. ill. 27 cm659.1 Bel aISBN:978-0-07-110589-7Asinghttps://siquest.uajy.ac.id/description/0000041022
institution Universitas Atma Jaya Yogyakarta
collection Perpustakaan Yogyakarta
language Asing
topic ADVERTISING
spellingShingle ADVERTISING
Belch, George E.
Advertising and Promotionan integrated marketing communications perpectiveGeorge E. Belch and Michael A. Belch
description
format Referensi
author Belch, George E.
author_facet Belch, George E.
author_sort Belch, George E.
title Advertising and Promotionan integrated marketing communications perpectiveGeorge E. Belch and Michael A. Belch
title_short Advertising and Promotionan integrated marketing communications perpectiveGeorge E. Belch and Michael A. Belch
title_full Advertising and Promotionan integrated marketing communications perpectiveGeorge E. Belch and Michael A. Belch
title_fullStr Advertising and Promotionan integrated marketing communications perpectiveGeorge E. Belch and Michael A. Belch
title_full_unstemmed Advertising and Promotionan integrated marketing communications perpectiveGeorge E. Belch and Michael A. Belch
title_sort advertising and promotionan integrated marketing communications perpectivegeorge e. belch and michael a. belch
physical xxvi, 820 p. ill. 27 cm
publisher McGraw-Hill
publishDate 2007
callnumber-raw 659.1 Bel a
callnumber-search 659.1 Bel a
isbn ISBN:978-0-07-110589-7
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