Advertising and Promotionan integrated marketing communications perpectiveGeorge E. Belch and Michael A. Belch
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2007
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oai:lib.uajy.ac.id:00000410222007-06-06 00:00:00.000Advertising and Promotionan integrated marketing communications perpectiveGeorge E. Belch and Michael A. BelchBelch, George E.ADVERTISINGMcGraw-Hill2007Referensixxvi, 820 p. ill. 27 cm659.1 Bel aISBN:978-0-07-110589-7Asinghttps://siquest.uajy.ac.id/description/0000041022 |
institution |
Universitas Atma Jaya Yogyakarta |
collection |
Perpustakaan Yogyakarta |
language |
Asing |
topic |
ADVERTISING |
spellingShingle |
ADVERTISING Belch, George E. Advertising and Promotionan integrated marketing communications perpectiveGeorge E. Belch and Michael A. Belch |
description |
|
format |
Referensi |
author |
Belch, George E. |
author_facet |
Belch, George E. |
author_sort |
Belch, George E. |
title |
Advertising and Promotionan integrated marketing communications perpectiveGeorge E. Belch and Michael A. Belch |
title_short |
Advertising and Promotionan integrated marketing communications perpectiveGeorge E. Belch and Michael A. Belch |
title_full |
Advertising and Promotionan integrated marketing communications perpectiveGeorge E. Belch and Michael A. Belch |
title_fullStr |
Advertising and Promotionan integrated marketing communications perpectiveGeorge E. Belch and Michael A. Belch |
title_full_unstemmed |
Advertising and Promotionan integrated marketing communications perpectiveGeorge E. Belch and Michael A. Belch |
title_sort |
advertising and promotionan integrated marketing communications perpectivegeorge e. belch and michael a. belch |
physical |
xxvi, 820 p. ill. 27 cm |
publisher |
McGraw-Hill |
publishDate |
2007 |
callnumber-raw |
659.1 Bel a |
callnumber-search |
659.1 Bel a |
isbn |
ISBN:978-0-07-110589-7 |
_version_ |
1740827836573286400 |