Consumer Behavior building marketing strategy / Del I. Hawkins, David L. Mothersbaugh and Roger J. Best

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Bibliographic Details
Main Author: HAWKINS, Del I.
Format: Referensi
Language:Asing
Published: McGraw-Hill 2007
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Physical Description:xxiv, 790 p. ill. 25 cm
ISBN:ISBN:978-0-07-110668-9