Berry, M. J. (2004). Data mining techniques for marketing, sales, and customer relationship managementMichael J.A. Berry, Gordon S. Linoff. Wiley.
Citace podle Chicago (17th ed.)Berry, Michael J.A. Data Mining Techniques for Marketing, Sales, and Customer Relationship ManagementMichael J.A. Berry, Gordon S. Linoff. Wiley, 2004.
Citace podle MLA (8th ed.)Berry, Michael J.A. Data Mining Techniques for Marketing, Sales, and Customer Relationship ManagementMichael J.A. Berry, Gordon S. Linoff. Wiley, 2004.
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