APA (7th ed.) Citation

Berry, M. J. (2004). Data mining techniques for marketing, sales, and customer relationship managementMichael J.A. Berry, Gordon S. Linoff. Wiley.

Chicago Style (17th ed.) Citation

Berry, Michael J.A. Data Mining Techniques for Marketing, Sales, and Customer Relationship ManagementMichael J.A. Berry, Gordon S. Linoff. Wiley, 2004.

MLA (8th ed.) Citation

Berry, Michael J.A. Data Mining Techniques for Marketing, Sales, and Customer Relationship ManagementMichael J.A. Berry, Gordon S. Linoff. Wiley, 2004.