Berry, M. J. (2004). Data mining techniques for marketing, sales, and customer relationship managementMichael J.A. Berry, Gordon S. Linoff. Wiley.
Style de citation Chicago (17e éd.)Berry, Michael J.A. Data Mining Techniques for Marketing, Sales, and Customer Relationship ManagementMichael J.A. Berry, Gordon S. Linoff. Wiley, 2004.
Style de citation MLA (8e éd.)Berry, Michael J.A. Data Mining Techniques for Marketing, Sales, and Customer Relationship ManagementMichael J.A. Berry, Gordon S. Linoff. Wiley, 2004.
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