Kotabe, M. (2008). Global marketing management Masaaki Kotabe and Kristiaan Helsen. John Wiley & Sons.
Chicago Style (17th ed.) CitationKotabe, Masaaki. Global Marketing Management Masaaki Kotabe and Kristiaan Helsen. John Wiley & Sons, 2008.
MLA (8th ed.) CitationKotabe, Masaaki. Global Marketing Management Masaaki Kotabe and Kristiaan Helsen. John Wiley & Sons, 2008.
Warning: These citations may not always be 100% accurate.