APA (7th ed.) Citation

(2007). Advertisingprinciples and effective IMC practiceWilliam Wells et.al. Prentice-Hall.

Chicago Style (17th ed.) Citation

Advertisingprinciples and Effective IMC PracticeWilliam Wells Et.al. Prentice-Hall, 2007.

MLA (8th ed.) Citation

Advertisingprinciples and Effective IMC PracticeWilliam Wells Et.al. Prentice-Hall, 2007.

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