Cita APA (7a ed.)

(2007). Advertisingprinciples and effective IMC practiceWilliam Wells et.al. Prentice-Hall.

Cita Chicago Style (17a ed.)

Advertisingprinciples and Effective IMC PracticeWilliam Wells Et.al. Prentice-Hall, 2007.

Cita MLA (8a ed.)

Advertisingprinciples and Effective IMC PracticeWilliam Wells Et.al. Prentice-Hall, 2007.

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