(2007). Advertisingprinciples and effective IMC practiceWilliam Wells et.al. Prentice-Hall.
Chicago Style aipamenaAdvertisingprinciples and Effective IMC PracticeWilliam Wells Et.al. Prentice-Hall, 2007.
MLA aipamenaAdvertisingprinciples and Effective IMC PracticeWilliam Wells Et.al. Prentice-Hall, 2007.
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