APA (7th ed.) Citation

Lovelock, C. (2007). Services marketingpeople, technology, strategyChristopher Lovelock and Jochen Wirts 6th ed. Pearson Education.

Chicago Style (17th ed.) Citation

Lovelock, Christopher. Services Marketingpeople, Technology, StrategyChristopher Lovelock and Jochen Wirts 6th Ed. Pearson Education, 2007.

MLA (8th ed.) Citation

Lovelock, Christopher. Services Marketingpeople, Technology, StrategyChristopher Lovelock and Jochen Wirts 6th Ed. Pearson Education, 2007.

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