Lovelock, C. (2007). Services marketingpeople, technology, strategyChristopher Lovelock and Jochen Wirts 6th ed. Pearson Education.
Chicago Style aipamenaLovelock, Christopher. Services Marketingpeople, Technology, StrategyChristopher Lovelock and Jochen Wirts 6th Ed. Pearson Education, 2007.
MLA aipamenaLovelock, Christopher. Services Marketingpeople, Technology, StrategyChristopher Lovelock and Jochen Wirts 6th Ed. Pearson Education, 2007.
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