Lovelock, C. (2007). Services marketingpeople, technology, strategyChristopher Lovelock and Jochen Wirts 6th ed. Pearson Education.
Citação do estilo Chicago (17ª ed.)Lovelock, Christopher. Services Marketingpeople, Technology, StrategyChristopher Lovelock and Jochen Wirts 6th Ed. Pearson Education, 2007.
Citação MLA (8ª ed.)Lovelock, Christopher. Services Marketingpeople, Technology, StrategyChristopher Lovelock and Jochen Wirts 6th Ed. Pearson Education, 2007.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.