Lovelock, C. (2007). Services marketingpeople, technology, strategyChristopher Lovelock and Jochen Wirts 6th ed. Pearson Education.
Chicago Style (17. basım) AtıfLovelock, Christopher. Services Marketingpeople, Technology, StrategyChristopher Lovelock and Jochen Wirts 6th Ed. Pearson Education, 2007.
MLA (8th ed.) AtıfLovelock, Christopher. Services Marketingpeople, Technology, StrategyChristopher Lovelock and Jochen Wirts 6th Ed. Pearson Education, 2007.
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