KOTLER, P. (2006). Marketing ManagementPhilip Kotler, Kevin Lane Keler. Prentice Hall.
Chicago Style (17th ed.) CitationKOTLER, Philip. Marketing ManagementPhilip Kotler, Kevin Lane Keler. Prentice Hall, 2006.
MLA (8th ed.) CitationKOTLER, Philip. Marketing ManagementPhilip Kotler, Kevin Lane Keler. Prentice Hall, 2006.
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