KOTLER, P. (2006). Marketing ManagementPhilip Kotler, Kevin Lane Keler. Prentice Hall.
Cita Chicago Style (17a ed.)KOTLER, Philip. Marketing ManagementPhilip Kotler, Kevin Lane Keler. Prentice Hall, 2006.
Cita MLA (8a ed.)KOTLER, Philip. Marketing ManagementPhilip Kotler, Kevin Lane Keler. Prentice Hall, 2006.
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