Cita APA (7a ed.)

KOTLER, P. (2008). Principles of marketing Philip Kotler, Gary Armstrong. Pearson PrenticeHall.

Cita Chicago Style (17a ed.)

KOTLER, Philip. Principles of Marketing Philip Kotler, Gary Armstrong. Pearson PrenticeHall, 2008.

Cita MLA (8a ed.)

KOTLER, Philip. Principles of Marketing Philip Kotler, Gary Armstrong. Pearson PrenticeHall, 2008.

Precaución: Estas citas no son 100% exactas.