APA (7th ed.) Citation

Arens, W. F. (2008). Contemporary advertising William F. Arens, Michael F. Weigold, and Christian Arens. McGraw-Hill.

Chicago Style (17th ed.) Citation

Arens, William F. Contemporary Advertising William F. Arens, Michael F. Weigold, and Christian Arens. McGraw-Hill, 2008.

MLA (8th ed.) Citation

Arens, William F. Contemporary Advertising William F. Arens, Michael F. Weigold, and Christian Arens. McGraw-Hill, 2008.

Warning: These citations may not always be 100% accurate.