Cita APA (7a ed.)

Arens, W. F. (2008). Contemporary advertising William F. Arens, Michael F. Weigold, and Christian Arens. McGraw-Hill.

Cita Chicago Style (17a ed.)

Arens, William F. Contemporary Advertising William F. Arens, Michael F. Weigold, and Christian Arens. McGraw-Hill, 2008.

Cita MLA (8a ed.)

Arens, William F. Contemporary Advertising William F. Arens, Michael F. Weigold, and Christian Arens. McGraw-Hill, 2008.