Arens, W. F. (2008). Contemporary advertising William F. Arens, Michael F. Weigold, and Christian Arens. McGraw-Hill.
Chicago Style (17. basım) AtıfArens, William F. Contemporary Advertising William F. Arens, Michael F. Weigold, and Christian Arens. McGraw-Hill, 2008.
MLA (8th ed.) AtıfArens, William F. Contemporary Advertising William F. Arens, Michael F. Weigold, and Christian Arens. McGraw-Hill, 2008.
Uyarı: Bu alıntı herzaman %100 doğru olmayabilir..