Kim, W. (2005). Blue Ocean strategy How to create uncontested market space and make the competition irrelevant W.Chan Kim, Renee Mauborgne. Harvard Business School.
Citace podle Chicago (17th ed.)Kim, W.Chan. Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant W.Chan Kim, Renee Mauborgne. Harvard Business School, 2005.
Citace podle MLA (8th ed.)Kim, W.Chan. Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant W.Chan Kim, Renee Mauborgne. Harvard Business School, 2005.
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