Kim, W. (2005). Blue Ocean strategy How to create uncontested market space and make the competition irrelevant W.Chan Kim, Renee Mauborgne. Harvard Business School.
Chicago Style (17th ed.) CitationKim, W.Chan. Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant W.Chan Kim, Renee Mauborgne. Harvard Business School, 2005.
MLA (8th ed.) CitationKim, W.Chan. Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant W.Chan Kim, Renee Mauborgne. Harvard Business School, 2005.
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