Kim, W. (2005). Blue Ocean strategy How to create uncontested market space and make the competition irrelevant W.Chan Kim, Renee Mauborgne. Harvard Business School.
Cita Chicago Style (17a ed.)Kim, W.Chan. Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant W.Chan Kim, Renee Mauborgne. Harvard Business School, 2005.
Cita MLA (8a ed.)Kim, W.Chan. Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant W.Chan Kim, Renee Mauborgne. Harvard Business School, 2005.
Precaución: Estas citas no son 100% exactas.