Kim, W. (2005). Blue Ocean strategy How to create uncontested market space and make the competition irrelevant W.Chan Kim, Renee Mauborgne. Harvard Business School.
Chicagoスタイル(17版)引用形式Kim, W.Chan. Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant W.Chan Kim, Renee Mauborgne. Harvard Business School, 2005.
MLA(8版)引用形式Kim, W.Chan. Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant W.Chan Kim, Renee Mauborgne. Harvard Business School, 2005.
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