Kim, W. (2005). Blue Ocean strategy How to create uncontested market space and make the competition irrelevant W.Chan Kim, Renee Mauborgne. Harvard Business School.
Citação norma ChicagoKim, W.Chan. Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant W.Chan Kim, Renee Mauborgne. Harvard Business School, 2005.
Citação norma MLAKim, W.Chan. Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant W.Chan Kim, Renee Mauborgne. Harvard Business School, 2005.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.