APA (7th ed.) Citation

Duncan, T. (2005). Principles of advertising & IMC ed.2. McGraw-Hill.

Chicago Style (17th ed.) Citation

Duncan, Tom. Principles of Advertising & IMC Ed.2. McGraw-Hill, 2005.

MLA (8th ed.) Citation

Duncan, Tom. Principles of Advertising & IMC Ed.2. McGraw-Hill, 2005.

Warning: These citations may not always be 100% accurate.