Cita APA (7a ed.)

Duncan, T. (2005). Principles of advertising & IMC ed.2. McGraw-Hill.

Cita Chicago Style (17a ed.)

Duncan, Tom. Principles of Advertising & IMC Ed.2. McGraw-Hill, 2005.

Cita MLA (8a ed.)

Duncan, Tom. Principles of Advertising & IMC Ed.2. McGraw-Hill, 2005.