APA (7th ed.) Citation

Belch, G. E. (2007). Advertising and Promotionan integrated marketing communications perpective. McGraw-Hill.

Chicago Style (17th ed.) Citation

Belch, George E. Advertising and Promotionan Integrated Marketing Communications Perpective. McGraw-Hill, 2007.

MLA (8th ed.) Citation

Belch, George E. Advertising and Promotionan Integrated Marketing Communications Perpective. McGraw-Hill, 2007.

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