Belch, G. E. (2007). Advertising and Promotionan integrated marketing communications perpective. McGraw-Hill.
Style de citation Chicago (17e éd.)Belch, George E. Advertising and Promotionan Integrated Marketing Communications Perpective. McGraw-Hill, 2007.
Style de citation MLA (8e éd.)Belch, George E. Advertising and Promotionan Integrated Marketing Communications Perpective. McGraw-Hill, 2007.
Attention : ces citations peuvent ne pas être correctes à 100%.