Belch, G. E. (2007). Advertising and Promotionan integrated marketing communications perpective. McGraw-Hill.
Lua i Stíl Chicago (17ú heag.)Belch, George E. Advertising and Promotionan Integrated Marketing Communications Perpective. McGraw-Hill, 2007.
Lua MLA (8ú heag.)Belch, George E. Advertising and Promotionan Integrated Marketing Communications Perpective. McGraw-Hill, 2007.
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