APA (7th ed.) Citation

Smith, B. (2008). Creating Market InsightHow firms create value from market understanding. John Wiley.

Chicago Style (17th ed.) Citation

Smith, Brian. Creating Market InsightHow Firms Create Value from Market Understanding. John Wiley, 2008.

MLA (8th ed.) Citation

Smith, Brian. Creating Market InsightHow Firms Create Value from Market Understanding. John Wiley, 2008.

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